Esther Adekeye of Estol with participants at the Meet Up in Kenya.
Lagos-based marketing agency, Estol Africa, has made a remarkable entry into the Kenya market, with its week long trip with key leaders in the industry, including a meet up with influencers.
The event brought together top social media influencers in Kenya and was aimed at deepening the relationship between influencers and the clients of the company.
According to the Founder of Estol Africa, Adekeye Esther, ‘‘The internet has revolutionised the way people consume media contents and how they source for it. Consumers tend to trust the reviews and opinions of other people over the claims of brands. This is where the value of influencers and creators with original contents come in. Brands who are serious about being ahead of the curve need influencers across categories to build and maintain relationships,” she said.
The trip, which was supported by Kenya Airways, is the first of it’s kind meeting between Estol Africa and top social media influencers in Kenya.
During the session, the Strategy Lead for Estol Africa, Mr Emmanuel Olutokun took the Influencers through the various perks of being a social media influencer, how influencers are mini-gods online, the need for original contents and how to maximise their values.
The Meet Up, which also had in attendance Estol Africa Account Executive from Nigeria and Kenya respectively Miss Elizabeth Olutokun and Miss Valentine Kamau, was an eye opener for every one present and a redefining moment for digital marketing as a whole.
Estol Africa, which is a subsidiary of the Estol Props Media Group, is an agency that helps brands engage their audience and prides itself in building meaningful relationships through social advocacy, with its network of Influencers in Nigeria, Ghana and Kenya.