![DJKayce]()
DJKayce
Since the appointment of Uche Nwora as the MD/CEO of Anambra Broadcasting Service (ABS), the media organisation has witnessed massive transformation in all fronts. Unlike in the days, when the station was more of ‘old skool’, ABS, especially the radio station, 88.5 FM, Awka, has greatly improved in terms of content and reach, with large youth followership. Among the young talents that have enlivened the station is Kelechi Dominic Nduka, otherwise known as DJ Kayce. Though a graduate of Electronics And Computer Engineering from the Nnamdi Azikiwe University (UNIZIK), Awka, the Anambra State native first came in contact with radio broadcasting when he joined UNIZIK FM as a student broadcaster. Today, he has become a strong voice in radio broadcasting in the Southeast. In this interview with CHUKS NWANNE, DJKayce, who is on the verge of jetting off to the United States on scholarship, spoke on his romance with radio and future plans.
How would you describe yourself?
Well, you already know my name. I’m from Anambra State and the last child in a family of three. I’m a presenter, voice over artiste, dancer, scriptwriter… I’m an entertainer. However, the only thing I don’t do is singing.
What’s your attraction to entertainment in general and broadcasting in particular?
I remember that my father once stopped me from secondary school for like a term; my offense was that I wanted to do entertainment. He told me that wen I’m ready to read, I would continue. At that time, I was very passionate about entertainment; I left school a couple of time for modeling calls. But in the end, we reached a consensus and my dad said to me, ‘get into school first, when you are done, you can play with your passion.’
So, how did you sort that out?
It was another battle because I had to choose a course. From the onset, I knew I wanted to do entertainment, so, I was thinking of studying Theatre Arts or travel to South Africa and study Dance. But my father said, ‘No way, not with my money. If I have to pay the fees, you have to read a serious course.’ As a young boy, I loved using my hands to loosen and screw things, so, in the end, I decided to study Electronics And Computer Engineering at the Nnnamdi Azikiwe University.
How did you come about broadcasting?
When I was in school, we started Unizik FM; in fact, my voice was the first that went on air. It was crazy and challenging then because, at the time, it was new and the fact that we weren’t trained as broadcasters was also a challenge. You could be reading the news or making and announcement and you had the VC, the HOD or Dean of the faculty looking over to ensure you don’t make mistakes. Everyday was learning experience because, we had no prior experience; we knew nothing about broadcasting, except from what we saw on TV.
As an engineering student, how did you manage to cope with broadcasting on UNIZIK FM?
I picked up pretty very fast because I’d always wanted to do radio; radio has always been a calling for me. While I was back home in Lagos, I would sleep and wake up with my radio; my parents would know I was awake because they heard my radio. I was that crazy about radio, I grew up with it. So, in less than six months on UNIZIK FM, I got a handle on it and I started looking forward to how to develop. But I watched TV a lot and listen to radio; I read a lot, so, I kept gathering knowledge. I think in about a year, I was good to go, but of course experience is the best teacher; the longer you stay, the better you get.
Did you apply for a job with ABS?
Joining ABS was like a miracle. I was done with school, but I came down to UNIZIK to get my statement of result. I decided to pay a visit to UNIZIK FM, my former work place and coincidentally, that was the day the new MD/CEO of ABS Mr. Uche Nwora paid a courtesy call on the station; I ran into him that day. My former studio manager introduced us and he said, “I’ve heard a lot about you, I need you to come work with me.’ We thought he was joking, but he gave me an appointment in two days time. I came around and we had a meeting, after which he sent me on a weeklong training at Sunrise FM, Enugu. When I got back, I resume work with ABS; I didn’t write any application letter.
Was working with ABS part of your plans after you left school?
I didn’t ever think I will be working with ABS because, they used to have really low standard. For the kind of trendy broadcasting that’s in vogue, they were really backward at that time. I was like, ‘this station is not trendy.’ But my boss (Uche Nwora) said to me, ‘what we are trying to do now, we need people like you to make it trendy. We are trying to break that barrier of people saying ABS can’t be trendy; we are trying to make it more attractive to young people. Before then, only the older people listened to ABS, but when Mr. Uche Nwora came in, he changed all that and brought in a lot of young people that helped to transform the station into what it is today.
Will it be right to say you are living your dream?
Sure, I’m living my dream; radio is something I’ve always wanted to do. I really don’t like TV as much as radio. I know I might end up on TV, but radio is my passion. I like to talk and I talk soo much that I begin to wonder why I’m getting paid for talking.
It’s fun getting paid for what you enjoy doing?
Yea, it is. Meanwhile, before I graduated from school, I told my parents that I would never use my certificate; I’ve never used it. I’m in love with broadcasting and I don’t see myself doing something else.
You were selected for the AFRIFF/Ford Foundation scriptwriting scholarship in the United State, how did you get into the contest?
First of all, I’ve acted in a couple of movies, but I’ve never thought of myself as a scriptwriter, though I can write. But Mr. Uche Nwora told me, ‘you can do this, a lot of young people like you are going for the training.’ So, I applied for it and went for the screening. They had thousands of people that applied, but they took about 150 people for the training in Lagos. There are four departments for the training: cinematography, production design, scriptwriting and acting. I decided to do scriptwriting because I feel it could help me to develop in theatre, broadcasting and movies. I went to Lagos and we were accredited and camp started; Tunde Babalola was one of our trainers. Then, I got to know the pedigree of people in my class; a lot of them were already making money from writing script; I was scared. I didn’t really thought of winning, I just decided to calm down and learn.
At what point did you know you had been selected?
At the end of our assignments, we submitted our scripts and Babalola forwarded the names of people he felt could get more impact from the scholarship. They didn’t reveal the names on the list until the closing dinner for the Africa International Film Festival (AFRIFF) 2015. When I heard my name that night among people that got the scholarship, I screamed and jumped; I lost my bracelets and ruined my suspenders that night. I was that excited; I knew I did my best, but you can’t be too sure.
How was the experience during the Lagos training?
I learned a lot, it was a life changing experience. Now, when I’m watching a motion picture, I’m more critical; it’s not just about entertainment. It really opened my eyes to what young people could achieve. Unfortunately, people in Southeast don’t get to know about such opportunities. We have a lot of talented young people in the region that can do a lot, but they are not aware of opportunities like this. Some young guys in Lagos get as much as $1000 for writing a script for Tinsel, but people here don’t know about that; they don’t even know there’s a career in writing for movies. So, I’m grateful to my boss for opening my eyes to such opportunities.
How are you preparing for the US training and what’s the focus?
We are actually leaving this Friday. The scholarship is one month internship training at the Montana State University in the United States. It’s actually a full semester work, but they compressed it into a month because they believe we are young talented Africans. It’s going to be really intensive; we are going to learn all aspects of filmmaking. I know it’s going to be really hectic, but I’m ready. We are likely to leave this month and return by July. When I come back, I’m going to make a lot of money writing scripts. There’s no point going for that training that costs so much and not making use of the knowledge; that will be unfair to the sponsors and other people, who needed this opportunity.
What’s your plan for the future?
The truth is that I basically believe that, if you are alive and you are not making any impact, then you are not living. I really want to give back because; I’ve seen young guys that are productive but the environment they are in are not allowing them to do that. Most times, useful information doesn’t really get to the grassroots; they have no idea what’s happening in the wider world. When left school, I’ve been in a place where I met a lot of young people hanging around and doing nothing. There are lots of things one could do, but the problem is that a lot of these guys don’t have the information. I just want to be in a position where I can pass down knowledge or information they need to take the next step. The ones I can finance, I will help. The ones I can’t, I will pass the information to those who can assist. I also have it in mind to create a platform for young talents to showcase themselves. We have a lot of talented people around, but they don’t always get the platform to excel.